Art Direction 101

Art Direction 101

This class will explore the skill sets necessary to conceive and execute art direction to ensure a successful project... (in the example used here - of a photo shoot.) Examined will be the process of ideation, research, mood boards and client sell-in.

Being that art directing is equal parts creative inspiration as well as team management and this class with enhance all the tools necessary to art direct top level photography for both marketing and editorial usage, from still life photography to directing models and both in studio and on location. By the end of the class you will have a well-rounded understanding of how art direction leads the process from start to finish.

Software knowledge in Photoshop, including creating compelling comps to sell your ideas to the client, will be explored, as well as how to build your team, the delegation of responsibilities and creating a working environment that shares your vision for the final product.

Prerequisite: Working knowledge of the computer, some Photoshop knowledge recommended.

To sign up for this class, email with the name of the class and your contact information.

ETP Students: Also complete & attach this form (PDF)
Click here for more information about funding options.

(Please note: classes include both lecture and instructed lab)
Weekly Class: A half hour of labtime before and after lecture.

Rob Wilson
Price: $1,500.00
Sun 4-7pm 7/16-8/27
SKU: ART 310